2025 - BOOM! The 23rd edition of Vallemaggia Magic Blues has gone down in legend! Magic!

After a challenging year following what happened in June 2024, Vallemaggia Magic Blues returned to the starting line for its 23rd edition, confident that its enticing programme would be appreciated by the many aficionados who, year after year, travel up and down the valley to enjoy great-quality music. The 2024 edition added several names to the festival’s legendary hall of fame: Duke Robillard, the four-piece Band of Friends, the surprising Harlem Lake and Selwyn Birchwood, all outstanding protagonists of last summer.

“Naturally Magic” was the slogan accompanying the 2025 edition. “Naturally” underlined how, over the years, the Blues has become part of Vallemaggia’s genetic heritage. The organisers worked hard to put together a programme worthy of the festival’s most recent editions. In keeping with an established tradition, a large percentage of the musicians were making their debut appearance at Magic Blues.

BOOM! The 23rd edition of Vallemaggia Magic Blues 2025 (11 July – 7 August 2025) has gone down in legend! What an incredible journey it has been! Endless emotions, buzzing squares and breathtaking music that set the nights of our magical valley ablaze. A HUGE THANK YOU to everyone who made it all possible!!!

On stage, rock and blues legends delivered unforgettable performances, and there was no shortage of spectacular highlights! After more than sixty years, THE YARDBIRDS, true icons in music history, returned to our region. They had previously performed in Ascona and Locarno during four days of concerts in August 1964, and this time they certainly did not disappoint, delivering the most exciting concert of the entire festival. That is not to take anything away from the many other outstanding performances: LOU MARINI Blues Brothers feat. TREVES BLUES BAND, an explosion of groove; the astonishing ATOMIC ROOSTER, legendary and electrifying; the legendary DR. FEELGOOD, pure energy; the explosive LEIF DE LEEUW BAND; the historic FM, combining elegance and power; CHRIS BERGSON & ELLIS HOOKS, soul, passion and endless class; phenomenal guitarist PAUL ROSE, pure talent, with his Power Trio; and BAT BATTISTON, accompanied by the increasingly brilliant and powerful band of Freddie and The Cannonballs!

A dream line-up. A roaring crowd. An atmosphere that only Magic Blues can create. We could mention many more, but we would practically end up listing them all. Nobody failed to live up to expectations, and this edition deserves to be counted among the very best in the festival’s history. The only regret is that the “highlight” week in Cevio was affected by unfavourable weather, particularly in other parts of Ticino, discouraging people from making their way up to the valley. What a pity! 

A gigantic THANK YOU to the musicians who made us dream, the sponsors who believe in the magic, all the dedicated collaborators who work with tireless passion, and our magical and extraordinary audience. YOU ARE THE TRUE STRENGTH OF THIS FESTIVAL! The heart of Vallemaggia beat strong… and it will keep beating! See you again in 2026, from 10 July to 6 August, more fired up than ever, for the 24th edition of Vallemaggia Magic Blues. Stay connected. Stay magical!

Sponsors and Partners: We would like to remind you that Vallemaggia Magic Blues is promoted by the association of the same name, with the support of the Lake Maggiore and Valleys Tourist Organisation, the Canton of Ticino through Swisslos, the municipalities of the valley, and the many sponsors who have believed in — and continue to believe in — “The smallest big blues festival in Switzerland.” Our main sponsor is Heineken, with Raiffeisen as main co-sponsor, alongside Hans and Vivian Borter, Polygon, Delea Vini & Distillati, Rapelli SA, Henniez, Azienda Forestale di Cevio, Carrozzeria Paradiso Avegno, Fart, Fondazione Cultura nel Locarnese, Azienda Forestale di Avegno, Elektroplan AG, Caffè Carlito, Securitas, HolAp Immobiliare Sagl, Mondini SA Elettrigilà, Pro Brontallo and L-Sound. The event is also supported by Società Elettrica Sopracenerina, Ticino Gourmet Tour, Bibite Romerio, Policentro, Associazione Manggia Km0, Responsiva, Vedova Trasporti, Tipografia Bonetti, Freidesign and Ticketcorner. Our media partners are laRegione, Radio Ticino, Rete Uno, Ticino By Night and Day and TicinOnline.

FINAL PRESS RELEASE